30 Years as "Pro Rodeo’s Rockin’est Show!"

Under the direction of owner Mack Altizer, Bad Company Rodeo was the first to bring rock ‘n’ roll music and rodeo together. A Bad Company Rodeo production is full of excitement with attention to detail. With the motto of “Expect the Unexpected,” the focus of every production is to make sure that every person who attends, no matter how young or old they are, has a good time.

And, the key to a good time is an event that considers every detail. Bad Company Rodeo was the first to name their bucking animals after popular music and synchronize the music with the action. They take every element of a rodeo into consideration from sponsorships to public relations, working with local committees to make the most of every opportunity and give the fans the best possible product.

As a ranch cowboy, Altizer has been around livestock all of his life. That background is complemented by his love for competition and experience in the rodeo arena. He is a second generation rodeo competitor that started in the American Junior Rodeo Association (AJRA) and the National Intercollegiate Rodeo Association (NIRA). He also served as student president in both associations. Innovation and setting trends started early for Altizer. While in the NIRA, he helped negotiate taking the College National Finals Rodeo to Bozeman, Mont. That was the beginning of growth for college rodeo that continues today.

Mack continues to compete on the professional level as a member of the Professional Rodeo Cowboys Association (PRCA) and the United States Team Roping Championships (USTRC). As a competitor, he understands what it takes for today’s rodeo contestants to go down the road and is always looking for ways to make his events better and more profitable for the contestants. His ranch and rodeo background gives him the knowledge and desire to always seek out better livestock to keep the competition more even and fair for every contestant.

All of those experiences have contributed to Bad Company Rodeo’s success and are setting a path for the future. They also helped Altizer start one of the premier bucking bull breeding programs in the industry under Rodeo Ranch Genetics. With sires like Copenhagen Wild Thing, Satan’s Own, Hammer Time, Tequila, Maniac, and Walk this Way, who first had success in the arena and now are proven sires, the next generation of Bad Company Rodeo bucking bulls is making a name for themselves. Those genetics are also being utilized by other bucking bull breeders when they purchase semen out of Rodeo Ranch Genetics sires. Bad Company Rodeo is taking their progress further through the “Who’s Your Daddy” junior bull riding series, giving young bull riders the opportunity to test their metal against the young bulls.

“It’s a great way to give those young bulls the confidence to grow up and become superstars,” Altizer said. “It also lets rising star bull riders get on some buckers and figure out if that’s what they really want to do. And, these young bulls aren’t just hoppers. They really buck and give those kids a taste of what to expect in their future.” To prove that point, McKennon Wimberly from Cool, Texas, was the first “Whose Your Daddy” junior bull riding champion. In February of 2007, he competed at his first Built Ford Tough Series event and has become one of the top stars in the Professional Bull Riders.

Fourteen time National Finals Rodeo Announcer, Boyd Polhamus stated, “Bad Company Rodeo is the most award winning Stock Contracting Company in the industry….” In 1998, Bad Company Rodeo received the coveted “Stock Contractor of the Year” award from the PRCA for his efforts with Bad Company Rodeo. 1999 and 2000 followed up with Stock Contractor of the Year Awards from the Women’s Professional Rodeo Association (WPRA) and the Professional Women’s Rodeo Associations (PWRA). Bad Company Rodeo is also the only PRCA Stock Contractor to provide livestock for every competition event at the PRCA’s World Championship events – the National Finals Rodeo and the National Finals Steer Roping.

The Company’s business ventures have changed since then and while they may have not been producing as many rodeos the past couple of years, the qualities that earned them the title are still in place. “We are excited about the future,” Altizer said. “We’re more focused on raising our own animals and we have some young bulls and horses that have the potential to be outstanding.”

Rodeo fans can once again get ready to “Expect the Unexpected” from Altizer and Bad Company Rodeo as they make plans to bring the Western tradition and cowboy way back to the rodeo arena with their “Back in the Saddle” Tour in 2010.

Expect the Unexpected

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